Online counselling UK-wide · In-person sessions in West London
Counselling with Max West

Therapy shaped with you.

I'm a BACP registered counsellor and trainee counselling psychologist. I offer a place to explore what's happening in your life, understand patterns that may be keeping you stuck, and work towards change that matters to you.

You don't need to have everything worked out before getting in touch.

Max West · MBACP (Registered)Online & in person by arrangement
Portrait of Max West, counsellor
Getting to know me

I won't expect you to arrive with the right words.

You can begin wherever you are, whether there's one clear difficulty or simply a sense that something isn't working.

I'm interested in understanding the person, not just the problem.

Some people come to therapy knowing exactly what they want to talk about. Others have been getting through things for a long time but aren't sure why they're anxious, low, or dissatisfied. Both are perfectly reasonable places to start.

When we meet, I'll listen carefully and take your experience seriously. I'll also ask questions, offer reflections and share psychological ideas where they seem useful. You won't be expected to do all the talking while I sit silently, and I won't assume that a particular method is right for you before I've got to know you.

My training draws on person-centred therapy, CBT and psychodynamic thinking. We might focus on understanding long-standing experiences and relationships, work on what happens in day-to-day life, or move between the two.

What working together can feel like

There is room to think out loud.

Therapy with me is a conversation we build together. I want you to have a sense of what that means before we meet.

01 / Starting out

We begin with what's bringing you here.

In our first sessions, I'll ask about what has been difficult, what you've already tried and what you'd like to be different. There's no need for a polished explanation.

02 / In the room

I take an active interest.

I'll listen, but I may also notice a pattern, ask you to look at an experience from another angle or offer an idea for us to consider. You can disagree with me. That is part of working collaboratively.

03 / As we go

We can change how we work.

Some sessions are exploratory; others are practical. We'll check whether the work is helping and adapt the approach rather than carry on with something that doesn't fit.

Not sure what you need from therapy yet? That's something we can work out together.

Make an enquiry →
Understanding yourself matters. So does finding what helps.
My approach to therapy
What I work with

Things that often go unchecked.

Alongside anxiety, low mood, grief, and life transitions, much of my work is with the patterns that don't always look like a problem from the outside.

01High-functioning anxietyCoping on the surface but feeling drained and overwhelmed underneath.
02Loss of directionA lack of motivation, or not knowing what you want from life.
03Men's mental healthFor those used to handling things alone, and carrying more than they let on.
04Perfectionism & self-criticismRelentless inner standards, never feeling good enough.
05People pleasingPutting others first at the cost of your own needs, often struggling to set boundaries in work or relationships.
06Emotional avoidanceKeeping difficult feelings at arm's length until they build up.
Practical details

What sessions involve, and what they cost.

Knowing the practical details can make it easier to decide whether counselling feels manageable right now.

01 · First conversationFree

Initial consultation

30 minutes online. A chance to ask questions and see whether working together feels right.

02 · Online therapy£50–£65

Individual sessions

50-minute appointments, held online. Some concessionary rates may be available.

03 · West London£65

In-person sessions

50-minute appointments in West London, available by arrangement.

My cancellation policy asks for 48 hours’ notice. We can talk about fees and availability before you decide to start.

Make an enquiry →
Getting started

A free, no-obligation first conversation.

I offer a free 30-minute consultation so we can meet, talk about what's been going on, and get a feel for whether working together seems right. There's nothing to commit to.

You're also welcome to email me directly with any questions before booking.

Support beyond therapy

Other places to turn.

Private counselling is only one possible source of support. I've put together a short collection of free services, local groups and online communities that may be useful, whether or not we work together.

Explore support resources →
About

A bit about me, and how I work.

I'm Max. I work with people who want to make sense of what's happening in their lives, whether that's a particular problem or a feeling that something keeps getting in the way. Here is what you can expect when we meet.

Max West, counsellor. A second photograph can replace this image later.

My approach

I am a BACP registered counsellor and trainee counselling psychologist completing a Professional Doctorate at London Metropolitan University. I work from a pluralistic perspective, drawing on person-centred therapy, CBT and psychodynamic ideas.

What matters to me is that therapy reflects what you find useful. Some people want to look more deeply at past experiences, others want to understand what is happening now or try something different in everyday life. Often we do a little of each.

Our first conversation

Our free 30-minute consultation is a chance to meet, ask questions and see whether working together feels right. I will want to understand what has brought you to therapy, but you do not need to tell me your whole story or discuss anything you are not ready to share.

You can also ask me about fees, availability, how I work or anything that would help you decide.

What I am like to work with

I see therapy as something we do together. I will listen and give you space, but I will also ask questions, share observations and offer psychological ideas when they may help. I do not assume that being listened to is always enough, or that every difficulty needs a technique.

If you need practical strategies, we can look at those. If something needs more time and understanding, we can make room for that too. I want you to be able to tell me when something does or does not feel useful.

The pace and the commitment

There is no obligation to book ongoing therapy after a consultation. If you choose to continue, standard individual sessions are 50 minutes. We can discuss whether you would prefer a short-term focus or something more open-ended, and review how things are going as we work.

Where we can meet

I offer counselling primarily online across the UK, with in-person appointments in West London available by arrangement. I can explain the options and practical details when you get in touch; my residential address is not published here.

FAQ

Frequently asked questions

Common questions about the therapeutic process, online sessions, and what to expect from our first meeting.

This is a 30-minute informal space for us to meet online. We'll talk about what brings you to therapy now and what you're hoping for, and I'll explain how I work. It's an opportunity for you to ask questions and see if we feel like the right fit.
Standard individual sessions are 50 minutes long. This is known as the 'therapeutic hour', which allows time for grounding at the start and space to transition back to your day at the end.
Research shows that online therapy is highly effective for many people. It offers greater accessibility and lets you attend from a space where you feel safe and comfortable. I use a secure, encrypted video platform to protect your privacy.
I have a 48-hour cancellation policy. This allows me to offer the space to someone else who may be waiting. Cancellations made with less than 48 hours' notice are usually charged at the full session rate.
The length of therapy is entirely individual. Some people come for short-term focal work (6–12 sessions), while others prefer longer-term, open-ended support. We review our work regularly to make sure you feel you're getting what you need.
Most sessions take place online. I also offer a limited number of in-person appointments in West London by arrangement. Please ask me about availability and how these appointments work.
The initial 30-minute consultation is free. My published online fees are £50–£65 per 50-minute session, with in-person sessions at £65. I offer some concessions, and we're welcome to discuss fees before deciding whether to work together.

Still have questions?

If you couldn't find your answer above, feel free to send me a message and I'll get back to you as soon as I can.

Send an enquiry

Looking for free groups, peer communities or urgent mental health contacts? Explore support resources →

Articles & reflections

Notes & reflections

Sometimes writing offers a better sense of how a therapist thinks than a list of approaches. Here are some pieces I've written about therapy, self-worth and the reasons certain behaviours can be difficult to change.

Pornography: why can it be hard to stop?

When a behaviour becomes difficult to leave behind, it may help to look beyond willpower and consider what the experience offers in the context of someone’s life.

Read article
Published on Counselling Directory

Is therapy just talking about feelings?

A closer look at what happens in therapy, why therapists ask about emotions, and the ways understanding and practical change can come together.

Read article
Published on Counselling Directory

Real confidence for men: when the usual advice falls short

Why becoming more disciplined or successful does not always resolve insecurity, and how self-worth can become tied to the results of self-improvement.

Read article
Published on Counselling Directory

Interested in the ideas behind the work?

These articles are published on Counselling Directory, where you can read each piece in full. I also write about the things people bring to therapy and what they might mean.

My Counselling Directory profile ↗
Support beyond the therapy room

Finding the support that fits.

Therapy is one way of getting support, but it isn't the only one. Different people need different kinds of help at different times. These services, communities and resources are a starting point for anyone looking for information, connection or additional support.

When support can't wait

Urgent and crisis support

My practice is not a crisis service and I cannot provide an immediate response to enquiries. If your safety or someone else's safety is at risk, please use the services below.

Immediate danger

Emergency services

If someone is in immediate danger or cannot stay safe, call 999 or go to A&E.

Call 999 ↗
Urgent mental health

NHS 111

For urgent mental health support in England, call 111 and select the mental health option, or use NHS 111 online.

NHS guidance ↗
Free · 24 hours

Samaritans

A confidential listening service for anyone who needs someone to talk to. Call 116 123, day or night.

Call 116 123 ↗
Free text support · 24 hours

Shout

Text SHOUT to 85258 to speak by message with a trained volunteer, any time of day or night.

How Shout works ↗
Connection and community

Peer support and local groups

Some people find it helpful to talk with others who have related experiences, whether online or in person. These are separate organisations, not services run by my practice.

For adults · Online

Mind: Side by Side

A free, moderated online community where adults can share experiences and support one another. It is not an emergency service.

Explore Side by Side ↗
Local across London

Find your local Mind

Local Mind services can offer peer support, information, activities and sometimes counselling. Availability depends on your area.

Find local support ↗
Men · In person & online

ANDYSMANCLUB

Free, peer-led talking groups for men, with local meetings and online options. Check their group finder for current availability.

Find a group ↗
Men · Community & activities

Men's Sheds

Community spaces built around making, fixing, learning and connecting. Search for a Shed in or around London.

Find a local Shed ↗
Understanding and practical support

ADHD and neurodivergence

These organisations offer opportunities to learn, ask questions and meet other people. A diagnosis is not required for some groups; check individual eligibility.

Adult peer support · Online

ADHD Aware

Volunteer-led groups for adults affected by ADHD, including online drop-ins and topic-based discussions.

Explore peer groups ↗
Groups, events & learning

ADHD UK

Online support groups and events covering work, relationships and everyday life with ADHD, with free places on sessions.

View upcoming groups ↗
Other routes

Free therapy and specialist help

You do not need to be a private client to seek support. There are NHS and charitable services worth knowing about, too.

NHS · England

NHS Talking Therapies

Adults experiencing anxiety or depression can often refer themselves directly to their local NHS Talking Therapies service.

Find an NHS service ↗
Domestic abuse

Specialist domestic abuse services

Confidential support is available. Refuge operates the National Domestic Abuse Helpline for women; Men's Advice Line supports male victims.

A note about these links. I've included established organisations rather than recommending any single group as right for everyone. Programmes, locations and eligibility can change, so please check directly with the provider. Peer groups and information services are not substitutes for emergency assessment or care.

Thinking about individual therapy?

If you would prefer to explore something one-to-one, you're welcome to arrange a free first conversation with me. You don't need to be part of any particular group or have a diagnosis.

Request a free consultation
Get in touch

Ask a question or start a conversation.

You don't need to have everything worked out before getting in touch. If you'd like to ask about availability, how I work, or whether I might be able to help, you're welcome to send a short message.

Get in touch by email

A short message is enough. You might ask about availability, fees, online or in-person sessions, or whether counselling with me could be a useful fit.

Write an email to Max ↗

This opens your email application so you can write and send your message directly. Please avoid sharing detailed health information in an initial enquiry.

My email: maxthomasdaywest@gmail.com

Prefer a consultation instead?

You can suggest a date and time using my consultation request page. I’ll reply personally to confirm what works.

Request a free consultation →
Legal

Privacy policy

This website offers a consultation request form as well as direct email. The form asks for your name, email address and preferred call time. You can also choose to provide a phone number and a short note about what brings you to therapy. Both are optional. Please avoid including detailed or sensitive health information in an initial request.

This website is run by Max West, a BACP registered counsellor. This policy explains what information is collected through this website, and how it's used.

What this site collects

This website does not use tracking cookies. If the consultation form is enabled through Netlify Forms, your name, email address, requested date/time and any optional phone number, alternative availability or introductory message you provide will be transmitted to Netlify, which processes and stores the submission so that I can respond. If you email directly, the message is sent using your email provider. Please do not include detailed health information in an initial enquiry.

Booking

A consultation request is not a confirmed booking. When the form is hosted with Netlify Forms, requests are received through Netlify and can be sent to my email via an administrator-configured notification. I will contact you personally to agree a suitable time. Netlify may retain submissions in the site dashboard until they are deleted. More information: https://www.netlify.com/privacy/.

Analytics

This site uses Plausible Analytics, a privacy-focused service that does not use cookies and does not collect or store any personal data about visitors. It only records anonymous, aggregate information such as page views.

Client information

Any information shared as part of therapy itself, once we're working together, is held separately and confidentially in line with the BACP Ethical Framework, and is not connected to this website in any way.

Your rights

Under UK GDPR, you have the right to ask what personal data is held about you, to have it corrected, or to have it deleted, subject to any professional obligations that may require records to be kept. To make a request, or if you have any questions about this policy, please get in touch.

Contact

Max West · maxthomasdaywest@gmail.com